→ No lifecycle flows beyond a basic welcome email
→ Campaigns sent without targeting — everyone got the same message
→ Disconnected content strategy, with blog and product education underutilized
→ Weak click-through and conversion rates
→ No clear connection between repeat customers and ongoing communication
203% Email Revenue Growth in Q4
5x ROI from Lifecycle Flows
2.6x Increase in Repeat Purchases
74% of Total Revenue Driven by Email in Peak Quarter
2.1x Lift in Campaign Engagement After Segmentation Rollout
DōMatcha is a premium Japanese matcha brand focused on quality, ritual, and wellness. Their products are thoughtful and high-end — but their emails didn’t feel that way.
One-off campaigns, no personalization, and missed content opportunities made email feel like an afterthought.We turned their content engine into a retention strategy and built flows that worked as digital touchpoints — without feeling salesy.
DōMatcha had great products and great content. But none of it was connected. Campaigns lacked rhythm. Blog posts were buried. And high-value customers weren’t being nurtured after purchase.
We asked
→ How do we build a flow system that feels personal and intentional?
→ How can we align content and commerce to build trust, not just sales?
→ What’s the smartest way to segment a loyal customer base without overcomplicating the system?
Flows That Extend the Experience
We launched a complete lifecycle system — welcome, post-purchase, repeat buyer, and reactivation flows — all built to reflect the brand’s calming, educational tone.
Segmentation Built for Relationship, Not Just Offers
We organized segments by engagement, customer type, and purchase behavior. Campaigns felt more relevant and started driving action again.
Content Strategy That Fuels Retention
We pulled in high-performing blog content and recipes to build trust. These emails didn’t just push product — they taught, inspired, and kept subscribers coming back.
Design Refresh That Matches the Brand
We gave the emails a clean, premium look — mirroring the DōMatcha experience. No clutter. Just clarity, elegance, and conversion.
Cleaned and Sharpened the List
We filtered out disengaged profiles and prioritized high-quality contacts. This improved deliverability and reduced wasted sends.
→ Lifecycle flow system based on customer behavior
→ Campaign strategy tied to blog, recipe, and educational content
→ Customer segmentation based on engagement and product interest
→ Visual overhaul for cleaner, brand-aligned emails
→ List cleanup and ongoing deliverability optimization
Imagine what we could do for your brand.
Let’s talk, no pressure, just possibilities.
