→ Overuse of monthly discounts that conditioned customers to never buy full price
→ Long, copy-heavy campaigns with no visual structure
→ No strategy for winbacks, reactivations, or loyalty
→ Five years of email list neglect, packed with inactive profiles
→ Poor engagement and declining open and click-through rates
135% Increase in Click Rate
4x Revenue from Flows
3.2x Higher Conversion from Product Recommenders
62% Re-engagement from Quiz Campaigns
5.4x ROI on Reactivation Series
41% Higher AOV from Flows Than Campaigns
Shea Terra is a clean beauty brand built on African botanical ingredients. Loyal customers, great products, and a mission that matters. But their email channel wasn’t telling that story — and worse, it was relying on discounts to drive sales. Our job was to retrain the audience, re-engage their base, and restore brand trust through segmentation, relevance, and timing.
Shea Terra’s audience had been taught to wait for sales. There was no flow infrastructure, no value-led messaging, and no system for identifying what each customer needed next in their routine.
We asked
→ How do we rebuild engagement without training customers to wait for a discount?
→ How can we use data to recommend products without being pushy?
→ What’s the best way to turn longtime inactive subscribers into loyal buyers?
Recommender Flows Based on Routine Gaps
We designed flows that tracked customer history and offered complementary products they hadn’t tried yet — like surfacing cleansers for those who’d only purchased creams.
Engagement Campaigns That Felt Personal
We launched quizzes, product discovery prompts, and reactivation campaigns that felt more like a conversation than a promotion.
Full Content and Design Refresh
We simplified the layouts, streamlined the copy, and built a look that matched the brand’s earthy, elevated tone.
Flow-First Strategy That Didn’t Rely on Discounts
With the right flows in place, we could remove discounts from campaigns and still drive consistent performance.
List Cleanup with Re-Engagement Phases
We built multi-phase reactivation efforts before suppressing cold profiles, ensuring the brand only paid for active, relevant contacts.
→ Personalized product recommendation flows
→ Re-engagement campaigns built around quizzes and education
→ New campaign design system with simplified copy and layouts
→ Evergreen flows that supported retention without discounts
→ Phased list cleaning tied to activity and reactivation attempts
Imagine what we could do for your brand.
Let’s talk, no pressure, just possibilities.
