→ Disjointed campaign structure with no consistent strategy or timing
→ Generic creative that missed the mark on T.U.K.'s bold punk aesthetic
→ Limited automation, basic flows that weren’t targeting behavior or intent
→ An inflated email list filled with inactive, unengaged profiles
→ Poor segmentation, same emails sent to everyone regardless of interest or lifecycle stage
147% Revenue Growth
3x Popup Conversions
6x ROI from Flow Performance
41% Increase in Repeat Purchase Rate
2.4x Lift in Campaign Click-Through Rate
53% Reduction in Cost per Revenue Generated (CPRG)
T.U.K. Footwear is an alternative footwear brand rooted in punk, goth, and rockabilly culture.
Known for bold, rebellious styles and a fiercely loyal customer base, the brand needed an email strategy that reflected its edge and delivered performance.
When they came to us, email was treated more like a checkbox than a revenue channel.
Campaigns lacked direction. Designs felt templated. Customer engagement was fading, and the email list was packed with disengaged subscribers.
The mission was clear: clean house, rebuild from scratch, and create something as sharp and subcultural as the product.
T.U.K. came to us with a bloated list, outdated automations, and a setup that was costing more than it made. Their campaigns didn’t reflect who they were or who they were talking to. There was no data-led approach to match customers with the products they cared about. No personalization. No strategy. Just batch-and-blast.
We asked
→ How can we re-engage without overwhelming?
→ How do we reflect T.U.K.’s identity in every part of the email funnel?
→ How do we build a segmentation engine that adapts to real-time intent, not assumptions?
Segmentation That Matches Real Behavior
We went beyond basic traits. We used data signals like product views, collection interest, purchase history, and timing to create hyper-specific segments. That let us tailor content and flows based on what mattered most to each customer.
Popups That Do More Than Collect Emails
We built dynamic popups that responded to browsing behavior. Someone landing in the women's creepers category got a tailored offer, a unique design, and a welcome series just for them.Flows
That Act Like Personal Shoppers
From cart recovery to winbacks, we built 1:1 flows that adapted based on behavior. We didn’t just send reminders. We moved customers forward with logic-driven content and personalized recommendations.
Design That Speaks Their Language
We introduced a flexible creative framework: playful, bold, and unmistakably T.U.K. It let us build fast and test constantly, while keeping every email visually on-brand.
System Cleanup That Cut Costs
We audited and removed inactive profiles, improved deliverability, and implemented suppression logic that kept engagement rates climbing and platform costs in check.
→ Dynamic popups by product category and gender
→ Visual modular system for fast campaign buildouts
→ Behavior-driven flows with logic-based branching
→ Data-led segmentation across interest, lifecycle, and purchase behavior
→ Automated list hygiene and suppression strategy
Imagine what we could do for your brand.
Let’s talk, no pressure, just possibilities.
